Teri Hatcher and Ashton Kutcher are the newest celebrities to represent luxury watchmaker Baume and Mercier.
As with the brand’s two previous campaigns, all royalties due to the ambassadors and their photographers—Robert Erdmann for Terri Hatcher and Jim Wright for Ashton Kutcher—will be donated to charities jointly chosen by the Hollywood stars and the watch brand.
The new campaign will support the fight against cancer, underprivileged women and the promotion of child education.
The ads featuring Teri Hatcher and Ashton Kutcher will launch on Jan. 1 and April 1, respectively.
Previous Baume and Mercier celebrity ambassadors have been Meg Ryan, Kiefer Sutherland, Kim Basinger and Gary Sinise.
With the help of Zenith watch brand, Andy Summers of legendary rock band The Police showed off a photo series of his candid, behind-the-scenes shots from the band’s early days during an invite-only reception held in New York at the end of October.
Revelers at the event, held at the über-trendy Milk Studios in Manhattan’s Chelsea district, included fans, artists, models, musicians, and friends of Summers and Zenith, who served as host of the exhibition.
Included among the black-and-white photo series was an exclusive shot that Summers took of Zenith’s “Defy Classic Open” watch. In the photo, the timepiece hovers above a guitar resting on a backdrop of sheet music. The timepiece, featuring a black strap and face as well as a steel bezel, fits right into the two-toned scene.
In honor of the Summers-Zenith partnership, Zenith North America President Paul Ziff presented Summers with a Zenith watch of his own.
“As an acclaimed professional artist in two distinct areas, Andy Summers embodies the spirit of Zenith,” Ziff said in a statement. “That he is incredibly talented, versatile and a true Renaissance man is abundantly obvious. That he exudes a style and manner that is both warm and gracious is his gift. We are very proud to have Mr. Summers wearing a Zenith timepiece.”
As for further proof that The Police legacy continues to live on: The band rocked two sold-out shows at New York’s Madison Square Garden concurrent with the photo exhibition.
 IWC Schaffhausen ambassador Tony Parker was the guest of honor at a charity dinner hosted by the luxury watch brand and the Make-A-Wish Foundation France.
The dinner, held at the Park Hyatt Place Vendome, raised a record 200,000 euros (about $289,453) to help raise money for sick children around the world. This amount greatly surpassed last year’s proceeds of 110,000 euros (about $159,199).
IWC Schaffhausen donated an exclusive Portuguese Chrono-Automatic with Tony Parker’s signature engraved on the case back for the event. Other auction items included signed jerseys from the San Antonio Spurs, David Beckham, Thierry Henry, Franck Ribery and David Trezeguet, Amelie Mauresmo’s tennis racquet and a trip to New York to watch an NBA basketball game.
Stunning young actress Anne Hathaway dazzled on the red carpet in Piaget for the New York premiere of her new film “Becoming Jane.†Working with celebrity stylist Rachael Zoe, Piaget created a jewelry statement befitting the leading lady.
Piaget’s light and airy “Honey-inspired†yellow gold and diamond drop earrings beautifully framed Anne’s face, while the brilliant white gold Magic Reflections topiary cocktail ring showcasing 89 sparkling diamonds graced her right hand. On her wrist, Piaget’s 18K pink gold Miss Protocole watch with diamond accents and a white patent leather band. The choice of mixing white, yellow and rose gold broke the rules in a fresh, exciting way and is destined to spark a trend.
The movie premiered to an audience of fashion and entertainment influencers, socialites and other VIPs. Afterwards, Piaget hosted a champagne reception and private dinner on the terrace of the swanky Bowery Hotel. New York’s best and brightest joined Anne and her closest friends and family to celebrate the new film and raise a glass to Hollywood’s new shining star.
The latest development of the TAG Heuer ‘What are you made of?’ campaign takes the brand’s message a step further and supports its new strategic directions by focussing on the strength and beauty of the brand’s models, as reflected by the exceptional nature of its ambassadors: Brad Pitt, Uma Thurman, Tiger Woods, Maria Sharapova, Kimi Raïkkönen and Jeff Gordon.
Uma Thurman and the Link Diamonds / Brad Pitt for the Carrera Tachymètre.
The signature ‘What are you made of?’ has not changed: the question still interrogates but is never intrusive. It opens up a true mental dialogue with celebrities about their exceptional successes in sport or film, as well as the positive emotions they generate among their worldwide audiences.
‘What are you made of?’ offers values but never imposes them: to each his or her hero, to each to find him or herself in this quest for self-recognition.
The following are involved in this new ‘What are you made of?’ campaign:
• Brad Pitt for the Carrera Tachymètre.
• Uma Thurman and the Link Diamonds
• Tiger Woods with the Link series
• Maria Sharapova highlights the TAG Heuer F1 Diamonds and the Aquaracer Diamonds
• Jeff Gordon wears the Carrera Racing
• Kimi Raikkonen illustrates the Carrera models
• Yao Ming defends the Aquaracer
• Shah Rukh Khan represents the Aquaracer and the Link
• Juan Pablo Montoya remains loyal to the Carrera
     
