The new TAG Heuer advertising campaign - ‘What are you made of?’
del.icio.us | Save This PageThe latest development of the TAG Heuer ‘What are you made of?’ campaign takes the brand’s message a step further and supports its new strategic directions by focussing on the strength and beauty of the brand’s models, as reflected by the exceptional nature of its ambassadors: Brad Pitt, Uma Thurman, Tiger Woods, Maria Sharapova, Kimi Raïkkönen and Jeff Gordon.
Uma Thurman and the Link Diamonds / Brad Pitt for the Carrera Tachymètre.
The signature ‘What are you made of?’ has not changed: the question still interrogates but is never intrusive. It opens up a true mental dialogue with celebrities about their exceptional successes in sport or film, as well as the positive emotions they generate among their worldwide audiences.
‘What are you made of?’ offers values but never imposes them: to each his or her hero, to each to find him or herself in this quest for self-recognition.
The following are involved in this new ‘What are you made of?’ campaign:
• Brad Pitt for the Carrera Tachymètre.
• Uma Thurman and the Link Diamonds
• Tiger Woods with the Link series
• Maria Sharapova highlights the TAG Heuer F1 Diamonds and the Aquaracer Diamonds
• Jeff Gordon wears the Carrera Racing
• Kimi Raikkonen illustrates the Carrera models
• Yao Ming defends the Aquaracer
• Shah Rukh Khan represents the Aquaracer and the Link
• Juan Pablo Montoya remains loyal to the Carrera