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Archive for June, 2007

Kevin Spacey on stage for IWC

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IWC Schaffhausen celebrated its new Da Vinci watches with a gala event during the SIHH on 17 April 2007 and caused a stir with the appearance of Academy Award winner Kevin Spacey.

The Swiss watch manufacturer, IWC Schaffhausen, celebrated the Da Vinci models with a glamorous event in front of an audience of illustrious international guests. The high spot of the gala evening on the occasion of the SIHH Watch Fair in Geneva was provided by Academy Award-winning actor Kevin Spacey, who appeared as a star guest in a selfproduced stage play. The short film of this performance had its own online world premiere on 16 May.

Although the launch of the latest Da Vinci watches was the incentive for the magnificent “Serata di Leonardo” from IWC, stars of an entirely different kind were in the spotlight at the start of this glittering event. Oscar winner Cate Blanchett and the actors Jean Reno and Matthew Modine headed the cohort of actors on the red carpet, flanked by Asian stars Sanada Hiroyuki and Chang Cheng. The singer Ronan Keating and worldclass footballer Zinédine Zidane posed before the photographers, and Laureus sporting legends like Boris Becker and Alberto Tomba graced the “Serata die Leonardo” with their presence.

 SIHH Kevin Spacey

The 24 Hours of Le Mans: TAG Heuer Joins Sébastien Bourdais and Peugeot Sport

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In 2007, TAG Heuer is Official Timekeeper and official watch, chronograph and glasses sponsor of Peugeot Sport. TAG Heuer supports the Peugeot Sport team in the oldest and most prestigious endurance race for sports cars and sports-car prototypes. 

The history of  TAG Heuer is inscribed in this legendary race through its historical involvement in motor sports, its extreme-precision cutting-edge research in the measurement of time and also through the renowned Monaco chronograph, which American actor Steve McQueen chose to wear in the 1970 film “Le Mans” in homage to world-famous driver Jo Siffert.  

This year, TAG Heuer ambassador and driver Sébastien Bourdais will wear TAG Heuer Avant-Garde Eyewear “Night Vision” glasses, which have been specially designed for this event to provide drivers with maximum comfort and peak visual performance during these 24 hours. 

14 June from 4 pm to 5 pm (GMT+2): live chat and video broadcast - www.tagheuer.com

Le Mans