June 10, 2007 at 6:15 pm · Filed under Watch Events
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In 2007, TAG Heuer is Official Timekeeper and official watch, chronograph and glasses sponsor of Peugeot Sport. TAG Heuer supports the Peugeot Sport team in the oldest and most prestigious endurance race for sports cars and sports-car prototypes.Â
The history of TAG Heuer is inscribed in this legendary race through its historical involvement in motor sports, its extreme-precision cutting-edge research in the measurement of time and also through the renowned Monaco chronograph, which American actor Steve McQueen chose to wear in the 1970 film “Le Mans” in homage to world-famous driver Jo Siffert. Â
This year, TAG Heuer ambassador and driver Sébastien Bourdais will wear TAG Heuer Avant-Garde Eyewear “Night Vision” glasses, which have been specially designed for this event to provide drivers with maximum comfort and peak visual performance during these 24 hours.Â
14 June from 4 pm to 5 pm (GMT+2): live chat and video broadcast - www.tagheuer.com
February 17, 2007 at 5:17 pm · Filed under Watch Stars
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Will Smith (Agent J) and Tommy Lee Jones (Agent K) wear Hamilton Venturas.
 
February 13, 2007 at 10:14 pm · Filed under Watches
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Financial Times Deutschland writes that Diego Maradona has been busted by the Italian Tax police. They took his Rolexes (it seems that he always wears/wore two) and his diamond studded earrings. Now, I think a man should not wear earrings, but who am I…
Anyway, the Italian tax police took his 2 Daytonas. Worth approximately 10.000 Euro, according to the Financial Times Deutschland. I wonder whether if that is for one Rolex or for the two of them. If it is for two Rolex Daytonas, it is a bit unfair for Maradona. The 10.000 euro is being deducted from the 30.000.000,- Euro he still owes to the tax department. Because of their former owner, they might deliver some more euros if Italy is going to put them on eBay or Antiquorum
A sad day for Maradona. Taking a man’s watch must be one of the all time lowest things someone can do.
Source: Thanks to Hannes for posting this over at www.r-l-x.de
January 9, 2007 at 4:26 pm · Filed under Watches
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He shared the stage with a refrigerator equipped with wireless computer screens for “smart” magnets.
He carried a portable computer monitor that controlled the lighting in the room and flipped the channels on a flat-screen TV.
He played an Xbox game in real time with Shaquille O’Neal, who lounged in Los Angeles.
Then Microsoft chairman and chief software architect Bill Gates revealed the next-generation PC: a wristwatch.
In his keynote speech Wednesday night, Gates teased his audience at the Consumer Electronics Show with current and oft-touted Microsoft-powered products such as the Xbox game console, portable smart displays and combination PDA/cell phones. He saved what he apparently considered the best for last: a silver Fossil wristwatch.
Not your ordinary department-store watch, Gates’ timepiece is part of a new line of products using a technology called SPOT (small personal objects technology), has a black-and-white screen and gives wearers the time plus real-time information such as news, weather, sports scores and instant text messages.
“It’s sort of like a pager,” Gates said.
The watch operates on FM radio frequencies and automatically resets itself when the user moves into a different time zone.
Wearers can customize the watch’s look and features by visiting a website set up by Microsoft expressly for that purpose. Besides Fossil, Suunto and Citizen also plan to release their own SPOT products this fall.
“These partners have a vision that the watch goes beyond just telling time,” Gates said.
Some members of the audience seemed to think that vision may have clouded Microsoft’s better products and judgment.
Blake Krikorian, a technology adviser for id8 Group in San Mateo, California, said he was surprised Microsoft would heavily promote such a product in favor of its “exciting technology today, like the smart displays.”
While Krikorian believes Microsoft has the connections to market the watches, he also foresees challenges.
People who would buy a watch like the one Bill Gates showed off in his keynote are business travelers who need to stay constantly connected, Krikorian said. These folks are more likely to go in for watches from Rolex or Cartier, not Fossil, he said.
“I would buy a watch that had that functionality but did not sacrifice on the quality of the design,” Krikorian said tactfully.
Norman Weinstein, an analyst with Yeske and Company, said Microsoft has covered its bases by supporting so many different technologies. At the show, four electronics makers, including Sanyo and Samsung, are expected to release a Windows-powered personal digital video recorder by the holiday season. The 20-GB recorder would allow users to carry with them up to 175 hours of video or 8,000 songs.
But will new products, like the smart watch, sell?
“It doesn’t matter,” Weinstein said.
By Elisa Batista
September 5, 2006 at 1:16 pm · Filed under Watch Stars
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The latest development of the TAG Heuer ‘What are you made of?’ campaign takes the brand’s message a step further and supports its new strategic directions by focussing on the strength and beauty of the brand’s models, as reflected by the exceptional nature of its ambassadors: Brad Pitt, Uma Thurman, Tiger Woods, Maria Sharapova, Kimi Raïkkönen and Jeff Gordon.
Uma Thurman and the Link Diamonds / Brad Pitt for the Carrera Tachymètre.
The signature ‘What are you made of?’ has not changed: the question still interrogates but is never intrusive. It opens up a true mental dialogue with celebrities about their exceptional successes in sport or film, as well as the positive emotions they generate among their worldwide audiences.
‘What are you made of?’ offers values but never imposes them: to each his or her hero, to each to find him or herself in this quest for self-recognition.
The following are involved in this new ‘What are you made of?’ campaign:
• Brad Pitt for the Carrera Tachymètre.
• Uma Thurman and the Link Diamonds
• Tiger Woods with the Link series
• Maria Sharapova highlights the TAG Heuer F1 Diamonds and the Aquaracer Diamonds
• Jeff Gordon wears the Carrera Racing
• Kimi Raikkonen illustrates the Carrera models
• Yao Ming defends the Aquaracer
• Shah Rukh Khan represents the Aquaracer and the Link
• Juan Pablo Montoya remains loyal to the Carrera
