Baume & Mercier was founded by the Baume family in 1830. After merging with the Genevan jeweler Paul Mercier in 1918, the company received its current name. Baume et Mercier watches have a rich and storied tradition in Swiss watchmaking and are designed and crafted according to the strictest criteria and Swiss traditions. Baume et Mercier are at the forefront of luxury watch design. Combining the love of the craftsman with the demands of the master watchmaker, the brand's creations express all the elegance of luxury watchmaking. Recognized by its signature PHI, the Greek golden number symbolizing divine proportion, a Baume & Mercier watch represents fundamental values, superior quality in materials and craftsmanship, and a love of detail and design.